Norrøna x GORE-TEX | Sigrid

Client

GORE-TEX x Norrøna

Brief

To create a piece in keeping with Sigrid’s brand to promote the creation of her collaborative jacket with GORE-TEX and Norrøna.

Response

‘I have so many fond memories of walking around in an anorak back home’ says Sigrid, speaking of her years growing up in Norway. When we were asked to create a film around the singer’s collaboration with GORE-TEX and Norrøna, we were keen that it really spoke to her audience and was the complete opposite of a polished commercial.

YouTube
1m
YouTube
1m
Instagram
500k
Instagram
500k
Facebook
500k
Facebook
500k

Working with an in-house director, our concept saw us interview Sigrid about her memories, her upbringing and why she thought creating an anorak was a cool opportunity. The film sees her in the lab, testing waterproof seams and looking over vintage designs from old collections, adding a creative and emotive side to the story.