Client
Hyundai
BRIEF
Create a social piece for the launch of Hyundai's KONA featuring influencers receiving poetic responses to examples of online bullying they have received.
RESPONSE
We wanted to capture the uniqueness of this moment. Influencers who have faced private attacks from online bullies, now reveal them in a public place. It was important to us that the creativity and positivity of poetry and music transformed the hate messages into something positive.
