River Island | Boss The Year

Client

River Island

BRIEF

A series of fashion vignettes promoting River Island’s 2019 collection.

RESPONSE

River Island came to us with a concept to promote their 2019 men’s and womenswear collections called Boss the Week.

Based around hashtags like #MotivationMonday and #ThirstyThursday, we flipped the workplace narrative on its head, working with director Theo Davies to create a fantasy office environment and writing scenes that took place within it. It also included a funny, flirty Valentines day film focusing on an office romance.