Soho Home | House Originals

Client

Soho Home

Brief

To create three films showcasing the House Originals homeware collection.

RESPONSE

Soho House asked us to create films that promoted their House Originals collection, including luxury homeware, linen and glass. We decided to take an understated approach to the product itself, and based the films around a ‘how to’ video format.

Three experts from Soho House talked us through how to create a Soho House bar cart – with recipes and demos on how to mix the perfect Soho House cocktail, how to create a Soho House bedroom, with a guide on the best mattresses, linens and accessories to create an ambient space, and finally how to create a signature Soho House living room. This became an aspirational, practical look at the home, all underpinned with the beautiful pieces from the collection.